Search Engine Optimization(SEO) and Social Media Marketing(SMM) and how they can help each other, as well as you to grow your business.
What is SEO – SEO is the Art and Science of getting Web Sites to the top of the Search Engines.
How do my Keywords relate to SEO and SMM?
• Keyword expansion and analysis is essential to know what to target for success.
3 factors in picking Keywords:
• Competition
• Traffic
• Relevancy
The importance of Linking and SEO.
• SEO results improve from links pointing to your site.
• Some of your Social Media links will help SEO
• The other links can drive more traffic to your site even if they don’t help SEO.
Examples What are Closed vs Open Networks (Facebook (closed) Twitter (Open) )
• Your basic Profile can show on Google but not your profile wall, at least not yet.
• What you make private on your profile does not show on Google.
How to use SMM to drive traffic to your site
• When you post about your business if you want to drive SEO benefits or traffic to your site always use
http://yourwebaddress.com
Or
http://www.yourwebaddress.com
• Not all links help SEO yet the public can click through all of the links so they all have benefit to drive traffic into your site.
SEO SMM same purpose
• They both drive traffic interest and eyeballs
Your FaceBook Fan Page and SEO.
• Your Fan Page is indexed by Google
• The Title, the content and the chosen landing page as well as the name of your page can affect Google rankings for your page.
Link Back to your Main site for SEO and Traffic from your Fan Page
LinkedIn and SEO.
• Your LinkedIn profile can show on Google
• So use your Keywords and what you do in your profiles like LinkedIn
Twitter messages can show on Google and Yahoo so does your profile.
Possible future real time search results in Google stream from FaceBook and Twitter
• Google caffeine and our experiments with it
• Facebook and search Yelp etc
• Facebook News Feed Optimization
SMM and SEO for Reputation Management
• You Can come up in Google more frequently for name and company by using SMM and SEO
• This helps Reputation Management.
Social web participation makes link building for SEO grow with less effort.
• Meaning others can link to you easier helping your results
• The social web encourages participation: sharing, tagging voting, commenting and linking.
• Social content gets exposure, traffic and can result in a substantial number of relevant inbound links.
